Whirling, Swirling, Cool & Clean – Valio & Korpi Ice Cream Dream!

SEK DESIGN (a division of SEK & GREY, which is a division of GREY GLOBAL) came up with this stunning commercial featuring Finnish Figure Skating Champion (photo: left) Kiira Korpi (Olympics 2008 contender) for their client VALIO, which they call “the largest dairy company in Finland,” and “the market leader in all key dairy product groups and a world-class pioneer in developing functional foods…The Valio Vanilla brand was successfully launched in the indulgence category, with the message ‘Remember to pamper yourself’. The design emphasizes the features characteristic to the brand and its products: deliciousness, softness and indulgence.”

Doesn’t this commercial just make you want to run right out and buy some Valio Vanilla ice cream? Well, you just might be able to find it in your home town. Valio has subsidiaries in over 60 countries worldwide!

In the USA, Finlandia Cheese (a Valio subsidiary) products are sold at Costco. Don’t know about the ice cream. But if you go to the FC website, you can download a coupon and save $1 on your next purchase! And hey – if you’re really keen – send the Valio CEOs an email and badger them to market the product in your neighborhood!!! OR NOT!